/ Articles
Why I wrote 'Pocket Winners'
Every now and then, you find yourself in a team where you just *know*. When that happens, something shifts. A successful product is no longer something you chase — it becomes the almost inevitable outcome.
Flying Higher for Less — How Ryanair Turned Its App into a Profit Engine
This is based on a case study in the book — there’s a certain irony in one of Europe’s most aggressively low-cost brands becoming a masterclass in high-impact digital strategy.
Boosting Conversion by Removing One Word
This is based on a case study in the book — On mobile, every word carries weight. Not just because screen space is limited, but because each word competes for the user’s attention—and, more importantly, their interpretation.
/ Selected Previous Works
- Firefox OS and Ubuntu for Phones - Digital book: Designing Mobile Apps
- Design is No Longer an Option – User Experience (UX) in FinTech: Wiley.com
- App Design Guidelines For High-Performance Mobile User Experiences: Smashing Magazine
- GAZE-2: conveying eye contact in group video conferencing using eye-controlled camera direction: ACM.org
- Patent US20140189606A1: User interface for a computing device.