/ Articles
Taste What You Cook
The best mobile opportunities are often discovered away from your desk. The gap between how apps are built and how they're actually used is usually where the strongest strategic opportunities appear.
Why the Spotify Mobile App Never Lets the Music Stop
Driving through Sardinia with a patchy signal, the music never stopped — by design. How Spotify quietly handles the Tunnel Moment to protect habits, subscriptions, and artist payouts all at once.
Why I wrote 'Pocket Winners'
Every now and then, you find yourself in a team where you just *know*. When that happens, something shifts. A successful product is no longer something you chase — it becomes the almost inevitable outcome.
Flying Higher for Less — How Ryanair Turned Its App into a Profit Engine
This is based on a case study in the book — there’s a certain irony in one of Europe’s most aggressively low-cost brands becoming a masterclass in high-impact digital strategy.
Boosting Conversion by Removing One Word
This is based on a case study in the book — On mobile, every word carries weight. Not just because screen space is limited, but because each word competes for the user’s attention—and, more importantly, their interpretation.
/ Selected Previous Works
- Firefox OS and Ubuntu for Phones - Digital book: Designing Mobile Apps
- Design is No Longer an Option – User Experience (UX) in FinTech: Wiley.com
- App Design Guidelines For High-Performance Mobile User Experiences: Smashing Magazine
- GAZE-2: conveying eye contact in group video conferencing using eye-controlled camera direction: ACM.org
- Patent US20140189606A1: User interface for a computing device.