/ Articles
How Ryanair Turned Its Mobile App into a Profit Engine[update]
There’s a certain irony in one of Europe’s most aggressively low-cost brands becoming a masterclass in high-impact digital strategy.
Why the Spotify Mobile App Never Lets the Music Stop - Offline Caching as Retention Strategy
Driving through the Italian island of Sardinia with a patchy signal, the music never stopped, by design. How Spotify handles the Tunnel Moment to protect habits, subscriptions, and artist payouts all at once.
Why I Wrote 'Pocket Winners' - A Book on Building Successful Apps
Every now and then, you find yourself in a team where you just *know*. A successful product is no longer something you chase; it becomes the almost inevitable outcome.
The Pirate Funnel (AARRR) Is Missing Two Stages
Monthly Active Users (MAU) is the selfie angle of app metrics: flattering, familiar and carefully framed. The well-known Pirate Funnel (AARRR) tells the real story, but it starts too late and stops too early. Here are the two stages most teams leave off the chart.
How a Bottle of Wine Helped Us Validate Our First App
How do you get early customer feedback on a new app when you don't have customers yet? We used a bottle of wine. The conversations it sparked uncovered issues no data dashboard would have shown us.
Taste What You Cook - Why Product Teams Must Use Their Own Product
The best mobile opportunities are often discovered away from your desk. The gap between how apps are built and how they're actually used is usually where the strongest strategic opportunities appear.
How We Increased Onboarding Conversion by 10%, by Removing One Word
On mobile, every word carries weight. Not just because screen space is limited, but because each word competes for the user’s attention and, more importantly, their interpretation.
/ Selected Previous Works
- Firefox OS and Ubuntu for Phones - Digital book: Designing Mobile Apps
- Design is No Longer an Option – User Experience (UX) in FinTech: Wiley.com
- App Design Guidelines For High-Performance Mobile User Experiences: Smashing Magazine
- GAZE-2: conveying eye contact in group video conferencing using eye-controlled camera direction: ACM.org
- Patent US20140189606A1: User interface for a computing device.